About - JCR Design Group - St Louis Interior Design

ABOUT JCR DESIGN GROUP

Located in the Interior Design Center of Saint Louis, JCR Design Group is an award-winning design firm specializing in high-end custom interiors, renovations, kitchen and bath design, and new construction collaborations. With over thirty years of cumulative industry experience, the team, led by owner and principal designer Jennifer Rapp, works closely with homeowners, architects and builders to create distinctive and functional interiors that are fresh yet timeless. With an enthusiasm for blending styles, textures, and color, their designs reflect a comfortable elegance and polished simplicity as unique as each client.

In addition to the custom designs they bring to each project, a focus on communication, quality, attention to detail, and service, has allowed JCR Design Group to continually meet and exceed their clients’ expectations. Their designs have been recognized consistently over the years by At Home Magazine’s Architect and Designer Awards, ASID Missouri East Design Excellence Awards, and Best of Houzz.

Located in the Interior Design Center of Saint Louis, JCR Design Group is an award-winning design firm specializing in high-end custom interiors, renovations, kitchen and bath design, and new construction collaborations. With over thirty years of cumulative industry experience, the team, led by owner and principal designer Jennifer Rapp, works closely with homeowners, architects and builders to create distinctive and functional interiors that are fresh yet timeless. With an enthusiasm for blending styles, textures, and color, their designs reflect a comfortable elegance and polished simplicity as unique as each client.

MEET OUR DESIGNERS

Jennifer Rapp

Associate ASID, Principal Designer, Owner

Jenny has been serving the greater Saint Louis community as an interior designer for over fifteen years. In 2011 she founded JCR Design Group, specializing in high-end custom interiors, renovations, kitchen and bath design, and new construction collaboration. Together with her team, they work closely with homeowners, architects and builders to create distinctive and functional designs, and interiors that are fresh yet timeless.

Born and raised in New England, with an undergraduate degree from Brown University, Jenny’s early career was in commercial banking in New York City and Chicago. Although not creatively satisfying, this business experience has served her well. In 2002, Jenny’s passion for design led her to pursue a career in the field, and she joined a prominent local design firm. There she gained exceptional experience and developed extensive relationships with local and national showrooms, first-class workrooms, and highly skilled craftsmen. These relationships continue to serve her well today.

In addition to her work in Saint Louis, Jenny’s designs can be found in homes in Chicago, Boston, New York, Naples and Vero Beach. She has also completed a number of commercial projects for area schools and churches.

Since 1998, Jenny has been a member of the Board of Directors of The Woman’s Exchange of St. Louis, serving in various capacities on both the Member Board and Executive Board. In 2017, she joined the Board of Directors of the Frank Lloyd Wright House in Ebsworth Park. Jenny lives in Saint Louis with her husband of thirty-five plus years and enjoys as much time as possible with their two sons and their wonderful families.

Jenny@jcrdesigngroupstl.com

Emily Koch

Designer

Emily recalls a desire to be an Interior Designer since age twelve. That desire was cultivated through her family’s shared love of architecture and home design. She was always involved in her family’s personal home design and often tagged along on Sunday afternoon open houses with her parents. This passion for design eventually resulted in the pursuit of Interior Design as a college major, and included a semester abroad, studying architecture, design and culture in Italy.

After graduating from Auburn University’s CIDA accredited Interior Design program in 2007, Emily moved to Atlanta. Working with a local design firm, she gained experience in high-end residential interiors, as well as corporate interiors, hospitality, and mixed use, including the design of a newly constructed hotel.

Emily joined JCR Design Group in the Spring of 2013. She continues to develop her love for design through each new project. Most recently, she has enjoyed working on multiple commercial office building renovations for a local real estate developer. Her residential projects include everything from complete kitchen and bath renovations to the design, remodelling and furnishing of luxury condominiums. She resides in St. Louis with her husband and two young children and is active in her community and Church.

Emily@jcrdesigngroupstl.com

Natalia Reyes

Designer

As a teenager, sacrificing social outings to stay home and help her parents with home renovatations may have been the first sign that pointed towards Natalia’s eventual goal of a career in Interior Design. Growing up, her family relocated often with her father’s career in the US military, and she had the opportunity to live in many homes throughout the United States. Eventually, Fort Leonard Wood, Missouri became “home base”. Natalia chose Missouri State University’s Interior Design Program to earn her Bachelor’s degree with credentials in Construction Management. Growing up in a military family and throughout college, she learned first-hand that hard work and persistence will carry you far in life.

Post-graduation, Natalia accepted a design internship with a boutique firm in Dallas, which lead to a Design Assistant position with a local showroom. The desire to be closer to family led her from Texas back to Missouri, where she pursued commercial design with a local firm. Her true passion, however, remained with residential design, and in early 2019 she joined JCR Design Group.

Today Natalia enjoys living in St. Louis, close to her family and five loveably rambunctious dogs. On the weekends you can find her playing with her dogs, browsing antique shops, embarking on DIY projects at her condo, or golfing with friends.

Natalia@jcrdesigngroupstl.com

Cinzia Puff

Designer

As a young girl, Cinzia was known for her creative eye and attention to detail. Whether a result of her European upbringing and travels, the art related classes she loved as a child, or the DIY home renovations she took part in, her artistic interests blossomed into a passion for interior design and led her to the study of interior architecture. She attended Stevens Institute of Business & Arts (SIBA) where she graduated Magna Cum Laude in 2012.

While attending SIBA, Cinzia interned at a local architectural firm in St. Louis. Although she carried a full load as a busy student, she learned at a young age that work ethic and dedication are key components to a successful career, and she persevered. This evolved into a full-time position upon graduation, where over many years, she gained a wealth of knowledge as a commercial, retail project coordinator.

After nine years in architectural project management and seeking a more fulfilling creative outlet, Cinzia connected with JCR Design Group and joined the firm in 2020. Her technical skills, attention to detail, and background have brought great depth to the team.

Outside of her work, you will find Cinzia spending time with her husband and their pup, or with their large Italian family and friends. They also enjoy traveling and trying fun, new restaurants around town.

Cinzia@jcrdesigngroupstl.com