About - JCR Design Group - St Louis Interior Design

ABOUT JCR DESIGN GROUP

Located in the Interior Design Center of St. Louis, JCR Design Group is an award-winning design firm specializing in high-end custom interiors, renovations, kitchen and bath design, and new construction collaborations. With over thirty years of cumulative industry experience, Owner and Principal Designer Jennifer Rapp leads a talented team of industry professionals. Together, they work closely with homeowners, architects and builders to create distinctive and functional interiors that are fresh yet timeless. With an enthusiasm for blending styles, textures and color, its designs reflect a comfortable elegance and polished simplicity as unique as each client.

In addition to the custom designs combined in each project, a focus on communication, quality, attention to detail and service has allowed JCR Design Group to continually exceed client expectations. Its designs have been recognized consistently over the years by atHome’s Architect and Designer Awards, ASID Missouri East Design Excellence Awards and Best of Houzz.

Located in the Interior Design Center of St. Louis, JCR Design Group is an award-winning design firm specializing in high-end custom interiors, renovations, kitchen and bath design, and new construction collaborations. With over thirty years of cumulative industry experience, Owner and Principal Designer Jennifer Rapp leads a talented team of industry professionals. Together, they work closely with homeowners, architects and builders to create distinctive and functional interiors that are fresh yet timeless. With an enthusiasm for blending styles, textures and color, its designs reflect a comfortable elegance and polished simplicity as unique as each client.

MEET OUR DESIGNERS

Jennifer Rapp

Associate ASID, Principal Designer, Owner

Jenny has been serving the greater St. Louis community as an interior designer for close to twenty years. In 2011, she founded JCR Design Group based on her love for residential design. She and her team work in close collaboration with homeowners and other industry professionals to create exceptional spaces with a timeless aesthetic.

Born and raised in New England with an undergraduate degree from Brown University, Jenny began her career in commercial banking in New York City and Chicago. Although not creatively satisfying, this business experience has served her well. In 2002, Jenny’s passion for design led her to pursue a career in the field where she joined a prominent local design firm. There, she gained exceptional experience and developed extensive relationships with local and national showrooms, first-class workrooms and highly skilled craftsmen. These relationships continue to serve her well today.

In addition to her work in St. Louis, Jenny’s designs can be found in homes in Chicago, Boston, New York, Naples and Vero Beach. She has also completed a number of commercial projects for area schools and churches.

Since 1998, Jenny has been a member of the Board of Directors of The Woman’s Exchange of St. Louis, serving in various capacities on both the Member Board and Executive Board. In 2017, she joined the Board of Directors of the Frank Lloyd Wright House in Ebsworth Park. Jenny lives in St. Louis with her husband of thirty-five plus years and enjoys as much time as possible with their two sons and their wonderful families.

Jenny@jcrdesigngroupstl.com

Natalia Reyes

Designer

As a teenager, sacrificing social outings to help her parents with home renovations foreshadowed Natalia’s career in Interior Design. Her father’s career in the military meant regular relocation in many states and homes before settling in Fort Leonard Wood, Missouri. Natalia went on to earn her Bachelor of Science in Interior Design at Missouri State University with credentials in Construction Management. Both her background in a military family and college experience have underscored the importance of persistence and drive.

After graduating, Natalia worked as an intern for a boutique design firm in Dallas before becoming a Design Assistant for a local showroom. The desire to be closer to family drew her back to Missouri where she pursued commercial design, specializing in senior living and hospitality with a local firm. Her true passion for residential design led her to JCR Design Group in early 2019.

Today, Natalia enjoys living in St. Louis with her husband, their sweet baby boy and two pups. On the weekend, they love spending time with family and friends, browsing antique shops, embarking on DIY projects as well as exploring new things to do around St. Louis.

Natalia@jcrdesigngroupstl.com

Cinzia Puff

Designer

As a young girl, Cinzia was known for her creative eye and attention to detail. Whether a result of her European upbringing and travels, the art-related classes she loved as a child or the DIY home renovations she took part in, her artistic interests blossomed. Eventually, her specific passion for interior design led her to the study of interior architecture. She attended Stevens – The Institute of Business & Arts (SIBA) where she graduated Magna Cum Laude in 2012.

While attending SIBA, Cinzia interned at a local architectural firm in St. Louis. Although she carried a full load as a busy student, she learned at a young age that work ethic and dedication are key components to a successful career and persevered. This evolved into a full-time position upon graduation as a commercial retail project coordinator leading to a wealth of design experience.

After nine years in architectural project management, Cinzia sought a more fulfilling creative outlet. She decided to connect with JCR Design Group and joined the firm in 2020. Her technical skills, attention to detail and background have brought great depth to the team.

Outside of her work, you’ll find Cinzia spending time with her husband and their pup or with their large Italian family and friends. They also enjoy traveling and trying fun, new restaurants around town.

Cinzia@jcrdesigngroupstl.com

Emily Koch

Designer

Emily had dreams of becoming an Interior Designer since the age of twelve. That spark was cultivated through her family’s shared love of architecture and home design. As a child, she was always involved in her family’s personal home design and often tagged along on Sunday afternoon open houses with her parents. This passion eventually swayed her to major in Interior Design in college including a semester abroad in Italy.

After graduating from Auburn University’s CIDA-accredited Interior Design program in 2007, Emily moved to Atlanta. Working with a local design firm provided valuable experience in high-end residential interiors. Her exposure to corporate interiors, hospitality and mixed-use buildings included the design of a newly constructed hotel.

Emily joined the team in the spring of 2013. She continues to develop her love of design through each new project. Most recently, she has enjoyed working on multiple commercial office building renovations for a local real estate developer. Her residential projects include everything from complete kitchen and bath renovations to the design, remodeling and furnishing of luxury condominiums. Emily recently located to Birmingham, Alabama with her husband and two young children and continues to work remotely with JCR Design Group.

Emily@jcrdesigngroupstl.com